Conrad and Associates was founded using the expertise gained over years of specializing in software licensing for Large Account and Value Added Resellers.  Combining this experience with our knowledge and education around asset management, we are able to provide audit services, advice on volume purchases and contracts and ensure your organization is purchasing only what you really need.
 
Sandi Conrad has been in the software business for over 18 years, working for a variety of Large Account Resellers and Value Added Resellers.  As one of the first licensing Specialists in Canada, Sandi learned the programs by analyzing the contracts, pricing and product configurations to understand the benefits of the programs as well as the client’s obligations under each program.  Using this same understanding of the programs, Sandi is able to determine the best course of action for her clients to obtain licenses at a competitive price and using the purchasing programs most suited for their unique requirements.  She has worked with clients in a variety of industries and sizes.  She has experience providing license support for hundreds of software publishers and is recognized by vendors as a leading industry expert.  Sandi has obtained designations as a Certified Software Manager through SIIA, Certified Software Management Practitioner through IBSMA, Certified Hardware Asset Management Professional thruogh IAITAM, Certified Microsoft Licensing and Asset Management Professional and holds numerous vendor specific certifications.

We are proud members of IBSMA, IAITAM, Canadian Federation of Independent Businesses and Dorchester Business Association.